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What do social media have to have to do with SEO? MWI gets the information frequently from current and prospective clients. While social media has been an increasingly popular channel for marketing in recent years, most businesses have yet to take advantage of the potential of it. This is especially important to consider if you’re planning to invest in search engine optimization. Setting up and managing social media accounts is crucial to support SEO initiatives, but the benefits of social media aren’t always apparent. Here are five reasons why social media is crucial for SEO.
1.) Social Media Signals
It is no secret that Google, Bing, and other search engines make use of online conversation as part of their ranking algorithms. Social engagement occurs when people comment, like or share a tweet about content. The more social engagements a piece of content is able to get, the more social signals you send to your site. Search engines look at the social signals they receive, and use it as an indicator of quality when ranking the content. This is a way for search engines to identify the content that people are most interested in and what their algorithm deems high-quality. Content can be quickly indexed when it’s getting a lot of engagement on social media.
2) Link Building
It’s past the period when you could just get hyperlinks from other sites. Google’s Panda/Penguin algorithms have compelled SEOs to link build by using the traditional method of creating good quality content that is pertinent. But how do you reach sites that would be willing to link to your content , if asking them directly is thought to be an «unnatural» link building technique? Social media is your solution. Social media lets you publish your content to interested audiences who might be willing to link to it, should it be worth linking to. These users will then be able to share your content with other people increasing your influence.
3) Content Amplification
The quality of your content is, it will not be popular unless you amplify it. Sure, email marketing can be an excellent method to amplify the content, but it’ll only reach people within your marketing database. Social media lets you expand your reach with your content. Once you share your content, your followers will also connect with their friends when they are satisfied with the content. They will then spread the word to their networks, further increasing your reach. You will also gain relevant traffic through inbound linking social signals, inbound linking, and brand awareness All of which can be used by search engines to make assessment of quality.
content amplification lifecycle
4.) Brand Communication and Awareness
Brand identity and awareness can inform search engines much about the credibility of your site and how much it is believed to be in its ranking algorithms. Social media is a great way to increase an image for your business and تزويد متابعين تيكتوك also boosts the content you publish. This is what Google calls co-citation. These co-citations can be developed through social media to improve Google’s trust and assist with the search engine’s branded searches.
5) Social Indexing
Since the search engines index social media websites and display them as search results. This lets your company’s brand show up in search results for specific queries that aren’t only restricted to your business’s website. It’s more than that. Individual tweets from Twitter were once searchable and were displayed in search results. This allowed your website to rank higher in search. The service was temporary for a couple of months before Google took the decision to end the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.